WHAT IS THE MALTZ PRINCIPLE?

Dr Maxwell Maltz was a leading 20th Century Surgeon, who found that it took 21 days for amputees to cease feeling phantom sensations in amputated limbs. From scientific research he found the amputee cases, along with other habit changing behavior can occur through bombarding memory traces in the brain for 21 days in a row.

THE MALTZ PRINCIPLE AT GO HEALTH CLUBS

We have applied Maxwell Maltz’s Principle of creating habits over 21 days and developed 2 key new member milestone initiatives in order to achieve successful new member integration. Check out the MALTZ video below: